Jeffrey Perlman is a Brand Architect, Chief Strategy Officer of Mindvalley, and the former CMO of Zumba Fitness: a major global fitness movement valued at $550 million.
Zumba started as a tiny direct response company in 2006. By 2012, Jeffrey and his team had grown it into the world’s largest branded fitness program, serving 15 million weekly participants in 186 countries.
After Zumba, Jeffrey joined Mindvalley in 2017. Since then we have doubled in sales every year, created curriculums for the education, governmental, and corporate spheres, and become the world’s largest personal growth company with millions of students worldwide.
Jeffrey’s branding mastery was and continues to be instrumental in all these outcomes and more.
Building an Unstoppable Brand marks the first time Jeffrey is sharing the entirety of his signature branding approach with the Mindvalley community: making this program an excellent opportunity for any entrepreneur or professional looking to master branding with one of the world’s best.
- Jeffrey’s global marketing initiatives, creative direction, and business development at Zumba earned it the title of Inc. Magazine’s 2012 Company of the Year.
- Global media brand Ad Age once labeled Jeffrey’s brands as “cults”, due to the deep devotion and engagement he inspires in both customers and team members.
- In addition to Zumba and Mindvalley, Jeffrey has worked with many international founders, CEOs, and brands: including The Art of Living Foundation, Goalcast, Purity Coffee, and LivePerson, the world’s first AI-powered conversational cloud.